Emi Sato

About me

I’m an artist turned to Product Designer. I help teams identify, define and creatively respond to business and customer needs using intuitive and thoughtful designs inspired by data.

I have a graphic design and web development background as well where I helped small to medium-sized businesses with brand and product alignment along with overall strategy. I also studied design and technology, and behavioral psychology at the MFA program at Parsons.

Outside of work, I love traveling, hunting for good books and shows, being surrounded by plants and cuddling with my furry friends. I am also into practicing Buddhist philosophy and believe that the world can be a better place by unlocking and empowering the dormant potential within all individuals.



I'm always open to meeting and collaborating with fellow creatives- so please feel free to reach out 👋

Experiences

Roku is a streaming device and TV OS platform with over 50% of the Connected TV (CTV) and streaming device market in North America.

As a Senior Product Designer, I worked on growth initiatives and new 0-1 features with the core mobile team focusing on enhancing the TV-watching experience for 80M+ active accounts. I also led design and launched Roku Smart Home app.
Moveworks uses AI-powered chatbots to provide instant workplace support across IT, HR, Finance, and other domains.



Shortly after I joined, the company became a unicorn startup and rapidly expanded beyond IT support, scaling its user base internationally. During this period of hyper-growth, launching the multi-domain chatbot and leading the global rollout of Multi-Lingual support, along with several other major feature launches.
Wellinks is a Series C healthtech startup focused on transforming respiratory care for Asthma and COPD patients (Chronic Obstructive Pulmonary Disease). Its mission is to make chronic pulmonary care more accessible, personalized, and effective.

I joined as the first Product Designer, working closely with the CPO, and later transitioned into a Product Manager role, leading engineers and designers. I played a key role launching Wellinks’ first mobile app for patients and developing an online portal for healthcare practitioners to improve patient care.
I started as an Application Developer (UX Engineer) on the DevOps & Automation team, before transitioning into a Product Designer in the Innovation & Technology division, where I worked on emerging technologies like blockchain, cybersecurity, voice tech, and cryptocurrency. Later, I moved into a Product Manager role in personal and commercial banking, driving initiatives to enhance banking experiences.

Along the way, I developed a strong passion for mentorship and community building, helping hire design interns, organizing design meetups, and supporting the RBC Amplify Program to foster a more inclusive and collaborative design culture.

Education

Parsons, The New School
MFA Design and Technology
2019-21・New York
George Brown College
Advanced Diplomat Graphic Design
2013-17・Toronto

Teaching & Mentoring

Among other things, I care about helping new designers become better designers

Instructor

Brainstation ・ 2023・NY
I taught UX classes to students attending virtually from United States, Canada, and Europe.

Par-time faculty

Parsons ・ 2021・NY
I taught UX classes to students attending virtually from United States, Canada, and Europe.

Mentor

ADPList ・ 2022 ~ Present
I taught UX classes to students attending virtually from United States, Canada, and Europe.