About me
Emi Sato is a product designer with experience in streaming entertainment, hardware, banking, respiratory health, and AI conversational design.
Hey, I’m Emi—a product designer who’s helped shape experiences at Roku, Moveworks, Wellinks , and Royal Bank of Canada. I blend creativity, data, and strategy to design products.
Quick Launch Hub

Designing a personalized TV remote feature to help 80M+ households reach their ‘Aha!’ moment

B2C
iOS / Android
Product Design
Mobile Commerce & Roku Pay

Building a 0 - 1 E-Commerce and elevating payments with Roku Pay

B2C
Payment
Shopping
Product Design
AI ↔ Agent Handoff

Improving ticket quality submitted through the AI chatbot

B2B
Conversational Design
Product Design
AI

Other projects

Establishing a scalable design system for Roku Smart Home's 0-1 app launch

Creating a seamless Roku hardware setup for both first-time and power users

Integrating AI support into Slack channel conversations

Experiences

Roku : 2022 - 2023, New York
Moveworks : 2021 - 2022, San Francisco
Wellinks : 2020 - 2021, New York
Royal Bank of Canada : 2017 - 2019, Toronto
About me
📧 emisato02@gmail.com