Emi Sato

Product Designer

I design data-driven solutions that address business and customer needs

About

With over eight years of experience in digital product development, I specialize in creating user-centric solutions that fuel business growth and deliver measurable impact. By leveraging data-driven insights and cross-team collaboration, I craft products that address unmet needs while engaging and delighting users. My focus on understanding user behavior and pain points enables me to design innovative solutions that solve current challenges and anticipate future demands. Through an iterative, feedback-driven approach, I ensure products align with both user aspirations and business goals, driving lasting customer satisfaction and sustainable business success.

Experience

2024

Product adviser at QeeWee (a seed-stage financial edu-tech startup delivering bite-sized insights to enhance financial literacy)

Led product ideation by distilling market and qualitative insights into requirements and product solutions
Launched QeeWee's first beta mobile app, securing partnerships with two leading educational institutions: the University of Toronto and Western University
Continue to serve as a part-time Product Advisor following the launch of our first beta app

2022 - 23

Senior Product designer at Roku (a leading streaming media platform with 80M+ users and over 50% global market share in CTV devices)

Led the design of a mobile-native e-commerce experience for an omnichannel purchasing funnel, making shopping effortless and personalized. Additionally, delivered the native payment and subscription feature (Roku Pay)
Shipped the homepage recommendation feature on the app (iOS, Android), boosting ad impressions significantly
Enabled the organization to enter a new $40B market by leading the design and design system of the 0-to-1 Smart Home mobile app (TechCrunch article)

2021 - 22

Senior Product designer at Moveworks (Series C unicorn startup specializing in AI-powered enterprise chatbots for B2B)

Increased adoption across 11 new geographies by leading the design of a multi-lingual AI chatbot and enhancing core app capabilities to support six additional languages (Featured in media)
Established platform-wide AI user directives, boosting CSAT and reducing user errors significantly
Led root cause analysis of duplicate and short-description IT tickets, leading the re-architecture of the chatbot structure, which drove significant cost savings and secured renewals for two major enterprise accounts

2020 - 21

Product Manager at Wellinks (a Series B health tech startup specializing in respiratory diseases, serving both B2C and B2B markets)

Led product roadmap, design workshops, user insights aggregation, and entire consumer journey mapping
Oversaw agile implementation with a team of 5+ engineers, enhancing development cycle efficiency and productivity
Forged partnerships with two national healthcare organizations through the successful launch of the beta mobile app

2017 - 19

Product design manager at Royal Bank of Canada (Canada’s largest bank by market capitalization and assets)

Led the design of the Auto-Finance beta app in a complex security and risk landscape, securing two partnerships valued at approximately $2M
Led PoCs to leverage emerging technologies, managing cross-functional stakeholders across five business sectors
Coached and managed junior designers across two business divisions, fostering growth and collaboration

Skills

Product :

A/B testing, Competitive Analysis, Market Research, UX Research, IA, Prototyping, Accessibility, Design System

Data :

SQL, Superset, Tableau

Technical :

Swift, Python, JavaScript, jQuery, React, Unity

Language :

English, Japanese

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