Hello, I'm Emi 👋�

A product designer with deep experience in finance, hardware, streaming entertainment, and AI conversational design.

I help teams identify, define and creatively respond to business and customer needs using intuitive and thoughtful designs inspired by data.
2023

Roku
Mobile, Smart TV OS

Roku is a streaming device and TV OS platform that enables you to watch movies, TV shows, live TV, and other content on your TV. With over 50% of the Connected TV (CTV) and streaming device market in North America, our mission is to connect and benefit the entire TV ecosystem around the world.

As a Senior Product Designer, I worked on growth projects and new initiatives with the core mobile team to enhance the TV-watching experience. I spent my time thinking about and responding to how our 80 million-plus active accounts could better experience the world's largest library of content. I also led design and launched Roku Smart Home app in 2022.
Sr. Product Designer
Product Design & Strategy
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2021

Moveworks
Conversational AI Chatbot

Strong workplace productivity is essential and is particularly critical for remote or hybrid teams. Moveworks is an an enterprise AI unicorn in the Bay Area that offers "instant" help at work for IT, HR, Finance and other work related issues by leveraging conversational AI chatbots.

My work was directly involved with the development and refinement of the core conversational product which constituted launching and executing several large and small projects including the pivotal  multi-lingual support - which enabled the AI chatbot to handle employee issues in multiple different languages.
Sr. Product Designer
Product Design & Strategy
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2019

Royal Bank of Canada
Web, Desktop App and Mobile

The Royal Bank of Canada (RBC) is a Canadian multinational financial services company and the largest banking institution in Canada in terms of both market cap and employee size. The bank serves over 16 million clients and employs over 86,000+ individuals globally. I was fortunate enough to work as a product designer under multiple teams across DevOps & Automation, Innovation lab, and the Auto Finance divisions.

The nature of the work is confidential, however, if you would like to learn more about my time and experience at RBC, please feel free to reach out.
Product Design Manager
User Experience
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2017

uCarenet
Marketplace, iOS

uCarenet helps senior citizens age well in the comfort of their own homes. It helps alleviate the stress of taking care of their own needs through the help of a consolidated home care management application.

I was responsible for leading primary field research, designing the healthcare iOS application, establishing branding elements and interaction patterns as part of the Applied Research and Innovation Lab at George Brown College in collaboration with their industry partner, uCarenet, a Canadian startup.
Researcher & UX Designer
User Research
Interaction Design
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Things to know

I help teams identify, define and creatively respond to business and customer needs using intuitive and thoughtful designs inspired by data.
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Prior to this, I have a visual design and motion graphics background where I helped small to medium-sized businesses communicate their brand personality and mission through compelling visual storytelling. I also studied design and technology, and behavioral psychology at the MFA program at Parsons.

Outside of work, I love traveling, hunting for good books and shows, being surrounded by plants and cuddling with my furry friends. I am also into practicing Buddhist philosophy and believe that the world can be a better place by unlocking and empowering the dormant potential within all individuals.

I'm always open to meeting and collaborating with fellow creatives- so please feel free to reach out 👋
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